About the Brand
Yalla Drinks
Fun, youthful, energetic beverage brand.
Designed for on-the-go convenience & modern lifestyle.
Name: “Yalla” = “Hurry up” in Arabic → Speed, simplicity, relevance.
Market Fit: Appeals to youth & young professionals (16–35) seeking fast indulgence.
Product Format: Sachets (single-serve) → easy for retail, e-commerce & foodservice.
Portfolio Overview
Yalla Drinks
Current Iced Line:
Yalla Frappit (Instant flavored frappe mix)
Yalla Smoozy (Instant real-fruit smoothie mix)
Yalla Frappit - Sugar Free (co-branded with Sweet & Slim)
Upcoming Hot Line:
Yalla Koffi (instant café-style coffee)
Yalla Choco (indulgent hot chocolate)
Product Profile
Yalla frappit
Barista-style frappe mix for blended coffee drinks (ready in 1 minute). Can tailor make the drink.
How to prepare
Add 150 ml cold milk. 2) Add 6–8 medium ice cubes. 3) Empty one sachet. 4) Blend until smooth Option: shake well and pour over ice instead of blending.
Flavours
Ingredients
Spec highlights
Unit: 35 g sachet — 10 sachets/box
Shelf life: 18 months from production.
Origin/Labels: Made in Egypt • EN/AR.
Zero-sugar frappe mix co-branded with Sweet & Slim—barista taste in 1 minute.
How to prepare
Add 150 ml cold milk. 2) Add 6–8 medium ice cubes. 3) Empty one sachet. 4) Blend until smooth. Option: shake well and pour over ice.
Flavors
Key benefits
Zero sugar claim (Total sugars 0 g, Added sugars 0 g per serving).
Trusted Sweet & Slim co-brand; same fast prep & consistency as Frappit.
Ingredients
Spec highlights
Unit: 25 g sachet — 10 sachets/box
Shelf life: 18 months from production.
Origin/Labels: Made in Egypt • EN/AR.
Product Profile
Yalla smoozy
Real-Fruit instant smoothie base - blend, pour, serve (1-minute prep).
How to prepare
Add 100 ml cold water. 2, Add 4-6 medium ice cubes (≈ 150 g). 3) Empty one sachet. 4, Blend until smooth.
Flavours
Ingredients
Spec highlights
Unit: 40 g sachet — 10 sachets/box
Shelf life: 18 months from production.
Origin/Labels: Made in Egypt • EN/AR.
Proven Success. Ready to Expand
Portfolio Diversity: Frappes, smoothies, sugar-free, coffee, hot chocolate.
Shelf Life: 18 months (perfect for long-distance export).
Packaging: Single-serve sachets (25:40g) × 10/box (easy retail & shipping).
Labels: EN/AR ready for regional/global markets.
Logistics Advantage: Dry powders (low transport/storage cost).
Market Appeal: Fits both modern trade (supermarkets, e-commerce) and foodservice (cafés, hotels, vending).
Competitive Edge: Made in Egypt → cost advantage vs. European brands.
Proven Market Success: Established presence in Egypt’s top multinational modern trade retailers: Carrefour, Lulu, Spinneys, and more.
Why this matter?
Extends Yalla to year-round consumption (iced for summer, hot for winter).
Appeals to new channels (cafés, hotels, foodservice).
Expands consumer occasions (morning, office, home relaxation).
Yalla Drinks—café-style blends, made simple.
Yalla drinks are all about fun, energy, and convenience. With café-inspired flavors crafted for modern lifestyles, Yalla brings the taste you love in an easy, on-the-go format.
